Privacy Policy

This Privacy Policy describes the policies and procedures of AlfaTech (“AlfaTech”, “we” or “us”) on the collection, use, and disclosure of personal information from those who use or access our website, located at https://www.atce.com/ and related mobile sites that expressly adopt and display or link to this Privacy Policy (collectively, the “Site”), as well as our branded pages on social media sites (our “Social Media Pages”), and any emails, text messages or other electronic messages between you and us (collectively, the “Services”).

NOTE: This Privacy Policy does not apply to information collected by the websites, mobile sites, mobile applications or social media sites of any third parties, including any of our affiliates, even if such websites are linked to or accessible from our Services. These third parties have separate and independent privacy policies which we recommend you read carefully. It also does not address Personal Information that has been de-identified and aggregated.

Consent:

When you visit the Site or otherwise use the Services, you consent to this Privacy Policy's terms. If you do not agree with our policies or practices, your choice is not to use the Services.

This Privacy Policy answers the following questions:

What information do we collect about you?
How do we use the Personal Information we collect about you?
Do we share your information with third parties?
What Other Information about you do we collect?
How do we collect, use, and disclose Other Information about you?
What choices do you have over how we use and disclose your Personal Information?
How do we secure your Personal Information on the Services?
How can you access, update, correct, or delete your Personal Information?
Does this Privacy Policy cover any third parties' privacy, information, or other practices?
What is the retention period for the Personal Information collected?
Who may use the Services?
Will this Privacy Policy change?
How can you contact us?

1. What information do we collect about you?

“Personal Information” identifies you as an individual or relates to an identifiable individual. We and our service providers may collect and combine Personal Information about you from various sources, including through the Services. For example, we collect Personal Information when you sign up for newsletters, marketing emails, and other commercial electronic messages (e.g., on upcoming promotions, new products, etc.), correspond with us, or access our Services or Social Media Pages. Personal Information does not include information derived from Personal Information that has been de-identified and aggregated.

We generally collect the following types of Personal Information:

Your Name
Company Mailing address
Project site address
Role and/or title at your company
Email address
Telephone number
Mobile phone number
Postal/zip code, state/province, and country
Username and password (related to your account)
Information related to customer satisfaction surveys, customer requests or queries

2. How do we use the Personal Information we collect about you?

The Personal Information we collect from you helps us provide our Services, personalize your experience with us and our communications to you, and improve your experience with our Services. You may choose not to provide us with certain requested information, but then you might not be able to take advantage of some of our Service features or we may not be able to provide you with the Services.

We and our service providers use the Personal Information collected above for purposes including:

Providing the functionality of the Services and fulfilling your requests, including:

Presenting the Services and its contents to you.
Responding to your inquiries and fulfilling your requests for example when you contact us via one of our online contact forms.
Sending administrative information to you, such as changes to our terms, conditions, and policies, including this Privacy Policy.
Allowing you to send messages to another person if you choose to do so.
Fulfilling any other purpose for which you provide Personal Information.
In any other way, we may describe when you provide the Personal Information.
For any other purpose with your consent.
We will engage in these activities to manage our contractual relationship with you, and/or to take steps at your request prior to entering into a contract, and/or to comply with a legal obligation.
Providing you with our newsletter and/or other marketing materials and facilitating social sharing.

To send you advertising and marketing related emails with information about our Services and other news about our company. If you do not want to receive additional marketing emails, click the “unsubscribe” link included in each of these emails.
To facilitate the social sharing functionality that you choose to use.

Analyzing of Personal Information for business reporting and providing personalized services.

To better understand you, we can personalize your experiences using our Services and provide you with information and/or offers tailored to your interests.
To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.

Otherwise accomplish our business purposes.

For data analysis, for example, to improve the efficiency of our Services.
For audits, verify that our internal processes function as intended and comply with legal, regulatory or contractual requirements.
For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft.
For improving and developing our products and Services.
For enhancing, improving, or modifying our current Services.
For identifying usage trends, for example, understanding which parts of our Services interest users most.
For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.
For operating and expanding our business activities, for example, we need to understand which parts of our Services are most interesting to our users so we can focus our energies on meeting their interests.
For carrying out our obligations and enforcing our rights arising from any contracts entered into between you and us, including for billing and collection.

3. Do we share your information with third parties?

We do not sell, rent, or trade your Personal Information to unrelated third parties. Our affiliates and third-party service providers obtain personal information to perform tasks on our behalf, such as the following:

Providing and improving our communications with you
Responding to requests to our investor relations
Improving our Services, including through analytics
As required to cooperate with a subpoena, search warrant, or other legally valid inquiry, court order or another legal process, or as required or permitted by law to protect the rights, property, security, or safety of the Services, our users, or others, including where necessary for the establishment, exercise or defense of legal claims (including to enforce or apply the AlfaTech Terms of Use, or other agreements or contracts, including for billing and collection purposes) to fulfill the purpose for which you provide it for any other purpose disclosed by us when you provide the information with your consent.

We may share your Personal Information if we were ever merged with or acquired by another company, or if we acquire another business entity or are involved in a corporate reorganization or other change of control, or if we sell our assets or the assets of our affiliate or subsidiary, or are involved in a restructuring, reorganization, dissolution or other sale or transfer of assets, whether as a going concern or as part of a bankruptcy, liquidation or similar proceeding.

We may share certain information that is not Personal Information (including certain Other Information) with third parties, including aggregate data about our sales, customers, traffic patterns, and other related Services information, as described in “How do we use the Personal Information we collect about you?”

4. What Other Information about you do we collect?

As you navigate through and interact with the Services, we may use automatic data collection technologies to collect certain Other Information about your equipment, browsing actions, and usage patterns. Some of This Information may be Personal Information.

“Other Information” includes browser type and version, operating system, IP address, GPS coordinates or other location information, Internet service provider used to access our Services, links used to arrive at our Services and the IP address from which you arrived, web pages requested and viewed, time spent on our Services, technical information about the device used (such as screen size, cookie support by the device and how images may appear), the App usage data, other information collected through cookies, pixel tags, and other technologies.

Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the visited page (s).

Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services.

5. How do we collect, use, and disclose Other Information about you?

We and our service providers collect Other Information in a variety of ways, including:

Through your browser or device: Certain information is collected by most browsers or automatically through your devices, such as your Media Access Control (MAC) address, computer type (Windows or Mac), IP address, screen resolution, operating system name, and version, device manufacturer and model, language, the Internet browser type you are using.

We use this information to deliver better service and ensure that the Services function properly, including by estimating our audience size and usage patterns, diagnosing server problems, and storing information about your preferences so that we can customize the Services to your individual interests and recognize you when you return to them.

Physical Location Information: Our Services and emails use your IP address to determine the postal code where you are located when you open the email. This allows us to tailor content to you. The specificity of the location can vary depending on the device used to open our emails. Your email program may allow you to prevent the pixel tags or images in the emails you receive from us from downloading, which will also prevent our service provider from accessing your location information. You can also unsubscribe from receiving our emails by sending an email to marketing@atce.com

Cookies, pixel tags, web beacons, and other similar technologies: We and our third-party service providers use cookies, which are small text files that contain a unique identification to your device and are typically stored directly on your device by your web browser. These are used for security, facilitating navigation, displaying information more effectively, personalizing your experience, tailoring email marketing based on your use of the Services, determining return visitors, keeping track of items in your cart, and serving tailored advertisements on other sites.

Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services and on other sites. We may also use cookies or similar technologies in online advertising to track responses to our advertisements and measure the effectiveness of our advertising.

We may also use pixel tags (web beacons, web bugs, and clear GIFs) to provide the Services. A pixel tag is a nearly invisible pixel-sized graphic image on a webpage or in an email message. We use these technologies to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, measure which parts of the Services are most visited or used, and compile statistics about usage of the Services and response rates.

We also gather statistical information about the use of the Services to continually improve their design and functionality, improve and better transact business, understand how Services are used, a measure which parts of the Services are most visited or used, monitor the number of visitors to the Services, and assist us with resolving questions regarding the Services.

Our systems may not recognize “Do Not Track” headers from some or all browsers. Suppose you do not want information collected through cookies. In that case, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/. If you do not accept cookies, you may experience some inconvenience in your use of the Services. You also may not receive advertising or other offers from us relevant to your interests and needs.

Third-party analytics: We use third-party analytics providers, such as Google® Analytics, which uses cookies and similar technologies to measure traffic and usage trends and to help us better understand your use of and interaction with our Services. This service may also collect information regarding other websites, apps, and online resources. For more information on how Google uses data when you use our Services, click here and opt out of Google’s practices by downloading the Google Analytics opt-out browser add-on, available here. https://tools.google.com/dlpage/gaoptout

We additionally use Other Information gathered through technology to identify and address difficulties visitors may experience in accessing our Services.

To the extent we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in “What choices do you have over how we use and disclose your Personal Information?”.

6. What choices do you have over how we use and disclose your Personal Information?

We give you choices about the information we collect, how we communicate with you, and how we use and disclose your information.

Email: You may opt out of our marketing emails by following the instructions listed in the email that you received. However, even if you opt-out, you may still receive non-marketing emails, such as order confirmations, changes to service, or customer service communications.

Postal Marketing: If you no longer want to receive marketing materials from us via regular postal mail, please contact us at marketing@atce.com and tell us that you want to be removed from our postal mailing list, including the postal address you wish to have removed.

Cookies: You may set your web browser to notify you when you visit a website that uses cookies or not to accept certain cookies. However, if you decide not to accept cookies from our Services, you may not be able to take advantage of all of the features of our Services.

We will try to comply with your request(s) as soon as reasonably practicable.

7. How do we secure your information on the Services?

We designed our applications to accept traffic only from Web browsers that permit communication through Secure Socket Layer (SSL) technology, which encrypts your information. At the same time, it is being transmitted to us. While we implement the above security measures on the Site, we do not guarantee or warrant that such techniques will prevent unauthorized access to information about you that we store. You should be aware that 100% security is therefore not always possible. We also have implemented other reasonable technical, administrative, and physical measures designed to protect the Personal Information in our custody or control from unauthorized access, use, modification, and disclosure.

8. How can you access, update, correct or delete your Personal Information?

If you would like to delete Personal Information previously provided to us, you can do this by emailing us at marketing@atce.com. Please note that we may need to retain certain information for record-keeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., you may not be able to change or delete the Personal Information provided until after the completion of a services contract).

9. Does this Privacy Policy cover the privacy, information, or other practices of any third parties?

This Privacy Policy does not cover the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link, including any third-party websites or services on which we maintain our Social Media Pages. These third parties have separate and independent privacy policies, which we recommend you read carefully. Including a link on the Services does not imply endorsement of the linked site or service by us or our affiliates. In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Google, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our Social Media Pages.

10. What is the retention period for the Personal Information collected?

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:

The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of our engagement for a certain period of time before we can delete them); or
Whether retention is advisable in light of our legal position (such as regarding applicable statutes of limitations, litigation or regulatory investigations).
Please note that where you unsubscribe from our marketing communications, we will keep a record of your e-mail address to ensure we do not send you marketing e-mails in the future.

11. Who may use the Services?

The Services are not directed to individuals under eighteen (18), and we do not knowingly collect Personal Information from individuals under eighteen (18).

Our Services is based in the United States, and regardless of where you use our Services, the information collected as part of that use will be transferred to and maintained on servers located in the United States. Please note that any information we obtain about you will be stored by United States privacy laws, regulations, and standards, which may not be equivalent to the laws in your country of residence. Using our Services, you consent to this collection, transfer, storage and processing of information to and in the United States.

12. Will this Privacy Policy change?

We may change this Privacy Policy at any time, so please review it periodically. When a change is made, we will update the effective date. Your use of the Services following these changes means accepting the revised Privacy Policy.

If we change the way we collect or use information, we will notify you by email, relevant application messaging, or a reminder to review the new policy while logged in to our website.

13. California Consumer Privacy Rights

California adopted the California Consumer Privacy Act (“CCPA”), which took effect at the beginning of 2020. We comply with the CCPA's requirements to the extent they apply to us.

If you are a California resident and we qualify as a “business” under the terms of that law, you will have the following rights:

You have the right to request that we disclose the categories and the specific items of Personal Information about you that we collect, use, disclose, and/or sell and that Data about you that we have collected, used, disclosed, and/or sold during the 12 months before your request.
You also have the right to have the Personal Information we collect about you deleted. We use a two-step process to verify your identity and to have the information deleted. Your rights to have Data deleted are subject to several exceptions, specifically the Personal Information that is necessary for us to:

provide you with a good or service;
perform a contract between us and you;
protect your security and prosecute those responsible for breaching it;
fix our system in the case of a bug;
protect the free speech rights of you or other users;
comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);
engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws;
comply with a legal obligation, or
make other internal and lawful uses of the information that are compatible with the context in which you provided it.

To make any request under the CCPA please send an email for Data Request to marketing@atce.com. Please provide your name, e-mail address, telephone number, and any other information to reasonably verify your identity. We will respond to your request within 10 business days after receipt and then take action to verify your identity and fulfill your request, as required by the CCPA.
We will provide you with a CSV copy of your stored data within 45 days of your request, assuming we can verify your identity in that period and so long as you provide a correct email address for successful correspondence.
You have the right not to receive discriminatory treatment by us for exercising any privacy rights conferred by the CCPA, which means that we will not take any action to hurt or punish you for exercising your rights under the CCPA.
You may designate an authorized agent to make a request under the CCPA on your behalf by writing us at marketing@atce.com. Upon receipt of your request, we will provide you with the information you need to designate that agent.

We are not allowed by law to disclose your Social Security number, driver’s license number, or other government-issued identification number, financial account number, health insurance or medical identification number, or any account password or security questions or answers.

In the sections above, we have listed the specific and general categories of information we have collected, disclosed, or sold in the last 12 months. Those sections also list the specific and general categories of Personal Information we have disclosed to third parties for business purposes.

We do not sell your Personal Information.

We do not sell the personal information of minors under 16 years of age.

For more information, please direct your questions to us at marketing@atce.com

14. How can you contact us?

If you have questions or concerns about our Privacy Policy, please email the Privacy Policy Manager at marketing@atce.com and include your question.

EFFECTIVE DATE OF PRIVACY POLICY:

January 1, 2021